Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Episodes
44 episodes
How to Turn your Hydrafacial Customers into Repeat Guests with Nicole Shaver
Hydrafacial is one of the most recognized treatment names in aesthetics, but are practices actually getting the most out of the device? Nicole Shaver, Senior Sales Director for Florida, Puerto Rico, and the Caribbean, has spent over eight years...
Exploring the Future of Aesthetic Medicine with Morgan Renfro
If you've ever wondered what separates a truly great injector from everyone else, this episode is your answer. Morgan Renfro, founder of Anatomy of Aesthetics in Arizona, brings fifteen years of nursing experience, a laser focus on injectables,...
Scaling with Integrity: Building a Trusted Med Spa in a Small Town with Aymee Wilson
What happens when a hospice nurse trades end-of-life care for aesthetics, and builds a 13-person med spa on nothing but trust, honesty, and genuine community connection? Aymee Wilson, RN, owner of Wilson Aesthetics in Prescott, Arizona, joins u...
The Juggle Is Real: Balancing Patients, Business, and Parenthood With Danielle LeBlanc
What happens when you are trying to build a business, grow a career, and raise a family all at the same time?Danielle LeBlanc shares how she went from a full time CRNA to building her own aesthetics business from the ground up....
Building an Aesthetics Business From the Ground Up with Demi and Ila Reed
What happens when burnout pushes you to bet on yourself?After years working in the NICU, Demi and Ila, a mother daughter duo, experienced burnout and began exploring a new path in aesthetics. What started as a potential partner...
Growing a Brand, a Team, and a Family with Heather Ames
What does it really take to build a beauty business from the ground up while raising a family?Heather Ames started her journey as an aesthetician at 18 and launched her first business at just 20, eventually growing it into Beau...
The Reality of Running a Solo Aesthetic Practice with Amanda Hartline
In this episode of Behind the Needle, we sit down with aesthetician and entrepreneur Amanda Hartline to talk about building a thriving solo practice in a small-town market, the realities of growing a business from scra...
From Unknown to Unforgettable: Building a 5 Star Med Spa from Scratch with Ashleigh Strother
In this episode of Behind the Needle, we sit down with Ashleigh Strother, founder of LCV Beauty, to talk about building a successful aesthetic practice and finding your path in the industry.Ashleigh share...
Building a Practice That Feels Personal with Ingrid Marayag
In this episode of Behind the Needle, I sit down with Ingrid Marayag, founder of Grace Skin Aesthetics in Monterey, California, to talk about building a purpose-driven practice rooted in trust, intention, and the belie...
Blending Traditional Patient Care with Wellness and Aesthetics with Betsey Neddermeyer
In this episode of Behind the Needle, I sit down with Betsey Neddermeyer, founder of True Body Medical Spa, to talk about what it really looks like to leave traditional medicine and build something more aligned, more i...
How to Book More New Customers in 2026
What does it really take to keep a med spa fully booked while building a system that actually works? Mike Lemieux, founder of MedSpa Media, breaks down the client acquisition strategies that turn sporadic leads into predictable bookings. You’ll...
Beauty Betrayal Lists, Treatment Risks, & Ethical Training with Annie Bruno of Skin Charm
What does it really take to build a beloved aesthetics brand that grows on word-of-mouth and still books new clients on demand? Skin Charm founder and lead injector, Annie Bruno, shares how she pivoted during lockdown, scaled with integrity,...
Content Strategies That Fill Your Calendar with Lindsay Miller of Bae Socials
Ready for social strategies that fill your calendar? In this episode, I sit down with Lindsay Miller, founder of Bae Socials, to unpack what actually drives growth for med spas, derms, and beauty/wellness brands on social media (without burn...
The Secret to Sustainable Success in Aesthetics with Mandy Bazemore
In this episode of Behind the Needle, we sit down with Mandy Bazemore, a powerhouse in the medical aesthetics industry, to talk about leadership, authenticity, and the heart behind the business of beauty....
The AI Ecosystem That’s Changing the Med Spa Industry with Heather Terveen
In this special crossover episode of Behind the Needle, we sit down with Heather Terveen, marketing strategist, host of the Med Spa CEO podcast, and founder of the Med Spa Advantage program. We discuss how artificial i...
Leading with Vision, Compassion, and Creative Fire with Rechelle Trejo
In this episode of Behind the Needle, we sit down with the remarkable Rechelle Trejo, nurse practitioner, founder of Auri Aesthetics, and what can only be described as the "LeBron James of Medical Aesthetics." From her...
A Med Spa Owner’s Guide to Selling with Jonny Reynoso & Matt Porter
In this episode of Behind the Needle, we sit down with Jonny Reynoso and Matt Porter from Menlo Business Brokerage to dive deep into something every med spa owner should be thinking about—what it really means to sell y...
Mastering Leadership: The Enneagram's Business Blueprint with Tracy O'Malley
Are you struggling to connect with your team, clients, or even yourself? In this eye-opening episode of Behind the Needle, Mike LeMieux sits down with Enneagram expert Tracy O'Malley to unravel the mysteries of personality and personal growt...
Maximizing Profits and Minimizing Taxes with Nick Pond
In this episode, we dive into the world of strategic tax-saving investments with Nick from Legacy Wealth Management, a firm specializing in helping business owners, medical professionals, and high-net-worth individuals maximize their wealth ...
Overcoming Burnout and Building a Beauty Empire with Yancey Taylor
What happens when the career you’ve built no longer fits the life you’re living? In this episode, Yancey Taylor talks about what it looked like to walk away from aesthetics after 10 years, get laid off during the pandemic, and come back stro...
Natural Results, Patient Relationships, & The Future of AI in Aesthetics with Anna Combs
What actually makes a patient come back year after year? In this episode, I sit down with Anna Combs, RN at Skin Savvy Aesthetics. She shares the strategies and mindset behind lasting relationships in aesthetics. We talk about what sets a gr...
Bridging Medicine and Aesthetics with Dr. Kylie Melton
In this episode of Behind the Needle, I sit down with Dr. Kylie Melton, a board-certified MD with a unique journey from family medicine to aesthetics. After completing her residency in 2017, Dr. Melton worked in both f...
Unlocking the Secret to Team Success with Lia Garvin
Struggling with team management in your MedSpa? You’re not alone. In this episode, we chat with Lia Garvin, a leading team operations strategist known as The Team Whisperer, to uncover why team dysfunction is the bigge...
The Innovation Behind Vivace Ultra & SoMe Skincare with Shaun Wootten
How does someone go from being an engineering intern to leading innovation in aesthetics? Shaun Wootten, the mind behind Vivace Ultra and SoMe Skincare, joins me in sharing his journey from studying biomedical engineering at ASU to becoming ...
How Science is Changing the Future of Aesthetics with MaryAnn Guerra
What happens when deep scientific research meets the aesthetics industry? MaryAnn Guerra, founder and CEO of Aesthetics Biomedical, joins me to share how she went from 20 years working at the National Institutes of Health to leading one of t...