Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
The Mobile Med Spa That Comes to You with Michelle Chapman
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What if your med spa had no address, no lease, and no waiting room, and was still fully booked?
Michelle Chapman is a nurse practitioner who threw out the traditional med spa playbook entirely. Instead of four walls and a reception desk, she built her entire aesthetic practice inside a custom converted Mercedes-Benz van she calls Big Bertha. No brick and mortar. No overhead. Just Botox, fillers, and a whole lot of flexibility. This episode is proof that there is no one right way to build a thriving aesthetic practice.
In this episode:
- How Michelle went from Atlanta to Florida with no established patient base and built a fully booked mobile aesthetic clinic almost entirely through Instagram
- What the inside of Big Bertha actually looks like and how she converted a Mercedes-Benz van into a fully functioning medical grade treatment space
- Why her patients do not just tolerate the mobile experience, they prefer it, booking appointments at places most convenient for their schedule
- The real challenges of operating completely solo and what she wishes she had known before starting
Resources + Links
Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/
Book with MC Aesthetics: https://michellechapmanaesthetics.com/
Follow
Mike LeMieux: https://www.instagram.com/mikelemieux/
MedSpa Media: https://www.instagram.com/medspa_media/
MC Aesthetics: https://www.instagram.com/mc_aesthetics__?igsh=NTNlbWF0MzFqanI0