Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
Building a Practice That Feels Personal with Ingrid Marayag
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In this episode of Behind the Needle, I sit down with Ingrid Marayag, founder of Grace Skin Aesthetics in Monterey, California, to talk about building a purpose-driven practice rooted in trust, intention, and the belief that aging is a privilege.
With nearly 14 years in the medical field and a background as a makeup artist, Ingrid brings a unique blend of artistry and clinical expertise to aesthetics. She shares the personal story behind her brand, “Grace,” and how life-changing experiences shaped her philosophy of giving both herself and her patients more compassion throughout the aging process.
Ingrid dives into her boutique approach to care, prioritizing meaningful, in-depth consultations and a highly personalized patient experience over a high-volume model. She also opens up about how she built her business from the ground up using social media and word-of-mouth, her decision to focus on injectables and skin-focused treatments, and how she increases client loyalty through thoughtful retention strategies.
This conversation is a must-listen for anyone looking to build an intentional aesthetic practice while staying grounded in purpose, safety, and authenticity.
Resources + Links
Learn how to DOUBLE your Instagram Story views.
Work with Mike - Learn more about social media marketing and ads for your MedSpa.
Check out Grace Skin Aesthetics
Follow
Mike: @mikelemieux
MedSpa Media: @medspa_media
Ingrid Marayag: @beautynurseingrid
Grace Skin Aesthetics: @graceskinaesthetics_