Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
The AI Ecosystem That’s Changing the Med Spa Industry with Heather Terveen
In this special crossover episode of Behind the Needle, we sit down with Heather Terveen, marketing strategist, host of the Med Spa CEO podcast, and founder of the Med Spa Advantage program. We discuss how artificial intelligence is transforming the way med spa owners grow and scale their businesses.
Heather shares how she created three powerful custom GPTs built from hundreds of podcast episodes, coaching calls, and proven frameworks. These AI tools help med spa owners improve their branded menu, consult process, and marketing content so they can operate more efficiently and stand out in a crowded market!
You’ll learn:
- How Heather turned years of work into AI tools that med spa owners can use every day
- Why most practices are losing leads and how to stop the bleeding with automation
- How to use AI for real-time coaching, content generation, and sales workflows
- What it looks like to run a business that combines AI with a human-first approach
- How booking, retention, and reactivation can be automated without feeling robotic
This episode is packed with real talk, tactical ideas, and behind-the-scenes insight into how you can grow a more profitable med spa without doing everything yourself.
Resources + Links
Check out Heather’s website HERE
Follow Heather on Instagram HERE
Listen to The Med Spa CEO Podcast
FREE Build an Unstoppable Brand Training
Apply to The Med Spa Advantage HERE
Ask Heather AI
Learn how to DOUBLE your Instagram Story views.
Work with Mike - Learn more about social media marketing and ads for your MedSpa.
Follow
Mike: @mikelemieux
MedSpa Media: @medspa_media