Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
How Science is Changing the Future of Aesthetics with MaryAnn Guerra
What happens when deep scientific research meets the aesthetics industry? MaryAnn Guerra, founder and CEO of Aesthetics Biomedical, joins me to share how she went from 20 years working at the National Institutes of Health to leading one of the most innovative companies in aesthetics today. We dive into the importance of strong scientific backing in aesthetics, and how the industry is shifting toward personalization. She also explains why FDA approvals, patient safety, and real clinical studies matter when it comes to developing treatments that actually deliver results! Plus, we explore how ultrasound technology is transforming RF microneedling!
Highlights
00:00 Meet MaryAnn Guerra, founder & CEO of Aesthetics Biomedical.
05:30 How Vivace Ultra became one of the most trusted RF microneedling devices.
09:00 What makes Vivace Legacy different from Vivace Ultra Vision?
12:00 How RF microneedling works & why needle depth matters for results.
18:15 The science behind SoMe Skincare and how it personalizes treatments.
24:15 Why personalized skincare can replace multiple skincare products.
29:30 How to scale a business while keeping science at the core.
31:45 What’s next for Aesthetics Biomedical in 2025 and beyond?
34:00 How data is helping providers increase revenue and optimize treatments.
40:45 Where to find Vivace Ultra and SoMe™ Skincare near you?
Resources + Links
Learn more about Aesthetics Biomedical HERE
Learn how to DOUBLE your Instagram Story views.
Work with Mike - Learn more about social media marketing and ads for your MedSpa.
Follow
Mike: @mikelemieux
MedSpa Media: @medspa_media