Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
Find Your Edge That Makes Your Aesthetics Business Stand Out Amongst the Rest with Sami Hagen-Yahraes, Founder of Unblur
Sami Hagen-Yahraes, Founder of Unblur, has built a Tucson-based skin studio that’s anything but ordinary. In this episode, Sami shares some seriously wild trial-and-error stories of learning her craft at her uncle's spa—from ripping off an entire eyebrow (yikes!) to botching chemical peels. Sami shares the biggest lessons she’s learned to refine her craft, educate her team, and perfect her client experience. We also talk about Sami’s process of creating her own skincare line, becoming laser-focused on what her brand stands for, and how choosing to go all-in on a specialty can sharpen your edge in the marketplace. Whether you’re dreaming up a new venture or rethinking an existing one, Sami’s candid journey will inspire you to embrace mistakes, lean into your unique niche, and create a business that’s truly one-of-a-kind.
Highlights
00:00 From DIY facials as a kid to creating a skincare line.
10:00 How early mentors and knowing what Sami DIDN’T want led her to aesthetics.
14:45 Lessons (and disasters) working at Sami’s uncle's Med Spa.
22:15 3 ways to determine who you want to serve and your own signature menu of services.
29:00 What issues were you seeing that led you to create your own skincare link?
31:30 Things to consider when expanding your business.
34:00 What is one thing you’d change about the aesthetics industry?
38:30 What has built your unshakeable confidence?
42:00 What hobbies do you have outside of work and horseback riding?
Resources + Links
Learn how to DOUBLE your Instagram Story views.
Work with Mike - Learn more about social media marketing and ads for your MedSpa.
Follow
Mike: @mikelemieux
MedSpa Media: @medspa_media
Sami: @skincare_by_sam