Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
The Blend of Business, Turning Your Clients into Raving Fans, and Building an Authentic Brand with Hailey Viterbo
Hailey Viterbo is here to help you elevate your aesthetics business, get your customers real results, and overcome imposter syndrome. In this episode, Founder of Blendid Skincare, Hailey Viterbo and I talk about a range of things that not only helped her make the leap and start her own practice, but has created a loyal customer base that have been coming to her consistently over the past 9+ years. We talk about why you should niche down, how to maintain a gold standard experience for every single treatment, and the power of giving the people what they want - posting what your audience wants to hear from you. Hailey has not only found what has worked for her to grow her brand online, but also shares important details that have helped her business explode because she has become an expert in helping her clients heal their acne with a holistic approach that gets her clients real results they rave about.
00:00 - Why should you drink out of a glass bottle vs plastic water bottles?
04:15 - What is your biggest hack to show up on social media consistently?
06:00 - How do you decide what to post?
11:45 - Ways to not only grow your own audience but build the credibility of your team.
16:00 - How have you set up the environment of your practice to make your clients feel at home?
20:30 - The biggest things that helped Hailey when she first started her practice and went out on her own.
26:15 - How niching down will add fuel to the growth of your business.
28:00 - How do you help your clients get rid of acne from the inside out?
35:00 - Tips for overcoming imposter syndrome.
37:15 - The power of treating each treatment like the best hour of their entire life.
38:45 - If you could only get 2 treatments for the rest of your life, what would you choose?
43:00 - If you could only choose 3 skincare products what would they be?