Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
Getting Your Business off the Ground After a Move w/ Hannah Ida
Meet Hannah Ida, a highly skilled nurse practitioner and aesthetic injector with over 15 years of experience in healthcare. Originally from Kansas, Hannah began her career at KU Med and St. Joseph Medical Center before transitioning into aesthetics in 2020. She specializes in correcting filler placement and enhancing areas like the lips and jawline, and her passion for continuous education has led her to advanced training with Allergan. Hannah also contributes as a trainer for new injectors, attending numerous trainings each year to ensure she provides the highest standard of care to her clients.
On today’s episode, Hannah shares her journey of starting over after leaving her Scottsdale business to re-establish Ida Esthetics in Kansas City. We talk about the emotional challenges of building a clientele from scratch, the importance of continuous learning in the esthetics industry, and the impact of social media in growing her practice. Plus, we dive into how networking with local businesses and word-of-mouth marketing played a key role in her success, as well as a pivotal conversation that inspired her to pursue her business independently.
Hope you enjoy!
0:00 - Introduction
1:37 - Transitioning business
6:28 - Building a new business from scratch
9:42 - Challenges and rewards of running a business
15:37 - Navigation the aesthetics industry
26:52 - Building a personal brand in a new area
35:01 - Networking and building relationships
43:20 - Overcoming self-doubt and embracing your success
48:33 - Future goals and aspirations
48:47 - Final thoughts and encouragement