Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
Scaling from Solopreneur to Leading a Team of 14+ w/ Callie Valocchi
Meet Callie, the passionate owner of SkinFix Studios in Scottsdale, Arizona. A licensed aesthetician and Certified Laser Technician, Callie specializes in treatments like Diamond Glow facials, SkinPen Microneedling, chemical peels, and laser therapy. She uses her knowledge of the most advanced pharmaceutical grade skincare science, combined with cutting edge technology, to create custom skin care plans that result in healthy, beautiful skin for every client.
On today’s episode, Callie shares how she went from giving pretend facials to her dad as a child to building a thriving skincare business with over 14 team members. Finding the right mentors early on in her career helped her confidently get her business started faster and she helps mentor her team in the same way. We talk about everything from creating a warm, welcoming environment focused on getting your clients results, to building a team culture where every single member of your team provides the same high quality experience that you do. Plus, we dive into how to manage your roles as a provider, boss, and business owner.
Hope you enjoy!
00:00 - How to find mentors in the beauty industry
04:15 - Starting out in the industry
06:00 - Making the leap as a solopreneur to organically growing a team
09:45 - Tips for building a team culture that improves retention
11:30 - Managing your roles as a provider and business owner
14:45 - Callie’s passion for helping people transform their skin and their confidence
18:15 - Exciting things coming next at SkinFix
22:00 - How to work with Callie to get started in the industry or take your business to the next level
26:00 - What estheticians should do before starting their own business
28:45 - What's coming next in the facial aesthetics industry
31:00 - Top products everyone should have in their skincare cabinet.
33:00 - Callie’s favorite treatments and future plans