Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
Mindfully Growing Your Aesthetics Practice w/ Allie McAllister
Allie McAllister is a nurse practitioner and the co-founder of CULT Aesthetics Clinics, CULT Aesthetics Conferences, and Squeeze Skin. Based in Atlanta, Allie has been recognized as one of America's top 100 injectors for two years running. With over eight years of experience in aesthetic medicine, she’s known for her natural approach to anti-aging, focusing on enhancing what makes each person unique rather than making dramatic changes. As a national Galderma trainer, she’s passionate about educating others in the field and helping her clients feel confident and beautiful in their own skin.
In today’s episode, Allie shares the inspiring story behind CULT Aesthetics, from its founding to the launch of its popular conference. She opens up about the challenges of transitioning from a provider to a business owner, touching on the complexities of managing multiple companies, building a strong team, and balancing her professional and personal life. Allie also highlights the importance of social media and marketing in setting her brand apart and shares key strategies for client retention and growing her business. She emphasizes the need to treat medical aesthetics as a true medical practice and outlines her vision for the future of CULT Aesthetics, focusing on mindful, quality-driven growth.
Hope you enjoy!
0:00 - Inception of CULT Aesthetics
2:01 - Expansion and Challenges
5:14 - Transition from Provider to Business Owner
10:21 - Team Dynamics and Leadership
13:58 - Social Media and Marketing
23:45 - Client Retention and Business Strategy
28:24 - Paint the Full Picture for Patients
36:02 - Industry Challenges and Future Plans
44:14 - Personal Reflections and Legacy