Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
Growing A Practice Through Authenticity w/ Erin Hewitt
Erin Hewitt is the owner of Hjem Aesthetics and has over 12 years of experience in the aesthetics space. Originally from Minnesota, Erin's career has taken her across various states, collaborating with top plastic surgeons and honing her skills through extensive training. She prioritizes patient care and strives to connect personally with each individual. As the co-founder of the MN Injectors Collective and a Galderma National Trainer, Erin brings a wealth of expertise to her practice at Hjem Aesthetics. Her vision is to create a welcoming, inclusive space that celebrates individuality and nurtures inner beauty.
During our conversation, Erin shares her inspiring journey from feeling embarrassed about working in aesthetics to becoming a top injector in Minnesota and starting her own medical practice in 2023. Erin discusses the unexpected career opportunities and hiring decisions that shaped her path and highlights her personal growth and self-acceptance along the way. Erin offers insights into increasing revenue in the beauty industry, prioritizing patient comfort, and empowering patients to make informed decisions. This episode is perfect for anyone in the aesthetics industry looking to build a successful practice rooted in authenticity and patient care.
Hope you enjoy!
0:00 - Erin Introduction
2:29 - Embarrassment and career changes
7:09 - Starting and growing a successful practice
11:49 - Trust, support, and business ownership
16:29 - Setting boundaries and expectations for employees
20:06 - Unexpected career opportunities and hiring decisions
25:10 - Personal branding
30:40 - Personal growth and self-acceptance
36:42 - Building a successful culture in a competitive industry
41:44 - The importance of education and training
46:27 - Balancing medical ethics and business success
51:23 - Building a successful aesthetic practice by embracing individuality and providing personalized care
58:14 - Empowering employees, prioritizing culture over profits, and trusting creative professionals
1:01:31 - Increasing revenue in the beauty industry
1:07:36 - Approach to aesthetic treatments, prioritizing patient comfort
1:12:18 - Medical professionals' ethical obligations and how to balance serving patients with allowing them to make their own decisions
1:18:33 - Personal growth, prioritizing family, and doing right by people