Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
Consistency Is The Key To Standing Out w/ Marisa Escobar
Marisa Escobar, known as “Marisa the Aesthetic Injector,” is a highly motivated and skilled practitioner at Chrome Aesthetics in Albuquerque, NM. In 2022, she and her business partner founded Chrome Aesthetics, a thriving practice dedicated to providing exceptional aesthetic treatments that help patients look and feel their best at any age. As a Galderma trainer, Marisa emphasizes the importance of continued learning and evidence-based practices to ensure optimal patient outcomes. She's also well known for her hilarious and creative Instagram content. Be sure to check her out @marisa.the.aesthetic.injector
During our conversation, Marisa and I explore topics essential for both new and seasoned injectors in the aesthetics industry. She explains how she manages to consistently create content despite her busy schedule and why this effort is vital for her business. Listeners will gain valuable insights on using Instagram to engage with customers, building rapport through authentic social media interactions, and the importance of daily effort for long-term growth. Marisa also discusses her passion for helping the injectors at her practice succeed and her determination to elevate the industry's reputation.
Hope you enjoy!
0:00 - Marisa introduction
0:41 - New certifications and safety laws in New Mexico
6:01 - Feeling empowered to ask your provider questions about their qualifications
10:45 - Making time for content ideation and creation
12:54 - Learning how to utilize Instagram to get in customers’ faces
14:31 - Staying consistent with social media - you’re never finished
16:53 - Nurturing and building rapport with social media
19:27 - Being your authentic self online and in person
23:24 - Give it your best shot day by day by day
25:03 - Training with Marisa
26:55 - What’s next?
28:40 - Marisa’s advice for new injectors
32:06 - Leveling up the industry