Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
It’s Time to Dream Bigger. WAY Bigger w/ Rashae Doyle
Rashae Doyle is the owner and founder of BevelUp, a med spa in Tampa, Florida. In this episode, Rashae discusses her journey into the aesthetics industry, starting from when Botox was first FDA approved in the early 2000s. She talks about her hesitation to open her own business and how she eventually overcame that to open Bevel Up in 2021. Rashae also shares her ambitious plans for scaling BevelUp across the state of Florida and eventually the country. This episode covers crucial topics for any growing medspa including building a strong team and culture, providing excellent customer service, using social media and content creation for growth, and believing in yourself and in your dreams.
0:00:00 Introduction: Rashae and BevelUp
0:02:04 Journey into the aesthetics industry
0:05:34 Opening first location
0:09:25 Goals for more locations
0:16:59 The most rewarding parts of Rashae's work
0:19:24 Advice for growing a client base and revenue
0:24:10 The importance of social media and content creation
0:27:34 The potential impact of sharing your story and vision with others
0:33:10 Team development and dynamics
0:36:55 Frustrations with the industry
0:39:34 Differentiation without gatekeeping
0:42:05 Get to know and connect with Rashae