Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
The “Unsexy” Side of Aesthetics - Financials w/ Jaci North
Jackie North, CEO of The Peak CFO, joins the podcast to discuss the importance of financial health for medical aesthetics providers. She emphasizes the need for business owners to embrace their financials and understand key concepts such as cash flow and profit and loss statements. Jackie also provides insights on topics like shiny object syndrome, paying staff, paying oneself as a business owner, and strategies for increasing profitability. She encourages business owners to build a strong team and seek professional help to navigate the complexities of financial management.
00:00 Introduction: Jackie North and The Peak CFO
01:01 The Benefits of a Fractional CFO
05:20 Controlling Overhead Costs in a Med Spa
06:15 Transitioning from Public Accounting to The Peak CFO
08:11 The Role of a Fractional CFO in Med Spa Growth
10:05 Avoiding Shiny Object Syndrome
13:21 Choosing Between 1099 and W-2 for Staff
19:59 Understanding Cash Flow vs Profit and Loss Statements
22:49 Strategies for Increasing Profitability in Med Spas
25:08 Common Mistakes and Recommendations for Med Spa Owners
28:03 The Power of Memberships in Med Spas
28:30 Avoiding Unnecessary Expenses and Making Smart Investments
29:20 Taking the First Step: Seeking Professional Help