Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
Never Stop Believing in Yourself w/ Kendra Harris
Kendra Harris, owner of Wildflower Beauty Bar, shares her journey in the aesthetics industry and the importance of customer service and adding value to services. She emphasizes the need for personal connection and physical touch in a world driven by social media. Kendra discusses the challenges of selling skincare and the importance of educating clients on the benefits. She also highlights the need for estheticians to charge what they are worth and not undercut themselves. The conversation concludes with the impact of COVID-19 on the industry and the shift towards prioritizing client results. Kendra discusses the importance of not assuming what clients can or can't afford and shares a personal anecdote about a client who bought a new car but still had the money for expensive treatments. She emphasizes the need to communicate openly about prices and offer options to accommodate different budgets. Kendra also talks about her struggles with depression and anxiety while starting her school and how she overcame them. She highlights the importance of going through difficult times and learning from them. Kendra shares her passion for creating a nurturing and inclusive environment in her business and the joy she finds in making people feel good.
00:00 Introduction and Season 2 of Behind the Needle
04:18 Kendra's Start in Aesthetics and Early Career
06:38 Building a Clientele and the Importance of Word-of-Mouth
08:30 The Shift to Social Media and the Need for Human Connection
25:20 Increasing Skincare Sales and Adding Value to Services
30:27 The Importance of Skincare and Helping Clients Achieve Results
34:42 The Importance of Not Assuming Client Affordability
44:53 Overcoming Challenges and Building Resilience
55:23 Creating a Nurturing and Inclusive Business Environment
01:05:43 The Power of Passion and Drive
01:06:12 Making People Feel Good: The Key to Success in Aesthetics